Exam11．Manyhotelchainshavegrownbydevelopingseveraldifferentproductbrands,eachaimedatspecificgroupsofpeople.Thisgrowthstrategywasstimulated(刺激)by:Ca.Guestloyaltyprograms.b.Hotelratingservices.c.Marketsegmentation.（分割）d.Travelmanagementcompanies.2．JamesBurkeisaregional（地方性）trainerforanationalsoftwarefirm.Hetravelsoftenandspendsaslittleasonedayandasmuchastwoweekswithclients.Mr.BurkewouldprobablyconsiderstayingatanyofthefollowingtypesofhotelsEXCEPTDhotels.a.Commercial商务型b.Suite套房c.Airportd.Resort度假型3．Themarkofservicequalityinhotelsisdeterminedby:Ca.Independentratingservices.b.Increasingservicevariability.（可变性）c.Consistent（一致的）servicedelivery.d.Varietyofamenities（娱乐设施）offered.4．Hotelsthatmaintainarelativelyhighratio（比率）ofstaffmemberstoguestsarelikelytoprovideCservice.a.Economy/limited.b.Mid-rang.c.World-class.d.Quality.5．WhichofthefollowingtypesofhotelsisLEASTlikelytoofferuniformedguestservices（礼宾服务）?Da.World-classservicehotels.b.First-classservicehotels.c.Mid-rangservicehotels.d.Economy/limitedservicehotels.16．Theowner/manageroftheDewDropInnhasagreatdealofflexibility（灵活)inrespondingtochangesinlocalmarketconditionsbutcannotaffordbroadadvertisingexposureandpaysrelativelyhighpricesforsupplies.TheDewDropInnisprobablya(n)Dproperty.a.Chainproperty.b.Franchise.特许经营c.Corporate.d.Independent.7．Agroupofinvestorsisplanningtodevelopaconferencecenterontheoutskirts（郊区）ofamajorcity.Financingopportunitiesdependonassuringthebankthattheproperty（财产）willbeoperatedbyaprofessionalstaff.Whichofthefollowingwouldbeanoptionfortheinvestorgroupifnoneofthemhasahospitality（服务业）managementbackground?Ba.Formingahotelchain.b.Contractingwithamanagementcompany.和管理公司签合同c.Joiningareferralgroup.饭店联盟d.Becominganindependentproperty.8．Allofthefollowingarebenefitsenjoyedbyhotelsaffiliated（附属的）withfranchiseorganizations（特许经营）orreferralgroups（饭店联盟）EXPECT:Da.Expandedadvertising.b.Centralizedpurchasing.集中采购c.Centralreservationsystems.中央运营系统d.Ratingservices.星级服务9．WhichofthefollowingtypesofhotelswouldlikelyappealMOSTtopleasuretravelers?Ba.Airporthotels.b.Resorthotels.c.Residentialhotels.公寓型d.Conventionhotels.会晤10．Whichofthefollowingareprimarily（首先）designedtocreateandsustain（维持）brandloyalty?Ba.Qualityserviceinitiatives.（主动）b.Frequenttravelerprograms.常客计划c.Amenityinnovations.礼仪改革d.Internalmarkingprograms.内部行销计划Exam221．Whichofthefollowingbestdescribesamission（使命)statement（陈述）?Ca.Adescriptionofacompany’stargetmarkets（目标市场）andhowtoreachthem.b.Afive-yearoperationalplanforincreasingrevenues.c.Astatementoftheorganization’suniquepurpose.d.Anexplanationoftheactivitiesanorganizationmustperformtoachieveitsdefinedgoals.2．Activitiesandstandardsthatanorganizationmustsuccessfullyperformorachievetoeffectivelycarryoutitsmissionarecalled:Ca.Strategies.策略b.Tactics.步骤c.Goals.d.Responsibilities.3．AllofthefollowingareasofahotelarerevenuecentersEXCEPT:Ba.Thefrontoffice(前厅)department.b.Thehousekeepingdepartment.客房部c.Thefoodandbeveragedepartment.餐饮部d.Thehoteloperatedgiftshop.礼品屋4．Whichofthefollowingareasofahotelisasupportcenter（客源中心）?Ca.Thehoteloperatedgiftshop.b.Thefoodandbeveragedepartment.c.Thehousekeepingdepartment.d.Thefrontofficedepartment.5．Allofthefollo...
