苏州裕德尚品农业科技有限公司营销策略分析摘要“物联网十二五发展规划”给国内物联网行业发展指明了方向，在农业科技制造行业发展疲软的情况下，苏州裕德尚品农业科技有限公司实施了向物联网领域的系统集成服务转型的战略规划。然而，由于苏州裕德尚品农业科技有限公司长期从事农业科技农业科技生产制造业，在资源配置和管理能力上更不上需求，对行业内外部市场营销机制缺乏深度了解和准备，发展陷入困境。转型是是苏州裕德尚品农业科技有限公司实施的事关公司未来发展方向的重大决策，不容失败。本文系统地总结了苏州裕德尚品农业科技有限公司的营销策略现状,从各层次探索公司面临优势劣势，探索了公司面临的各项挑战，并结合问题对现有营销策略进行了相应的改进。关键词苏州裕德尚品农业科技有限公司核心产品营销策略问题改进MarketingstrategyanalysisofSuzhouYudeShangpinAgriculturalTechnologyCo.,Ltd.AbstractThedevelopmentplanoftheInternetofthingsin12thFive-YearshowsthedirectionforthedevelopmentofthedomesticInternetofthingsindustry.Inthecaseoftheweakdevelopmentoftheelectronicmanufacturingindustry,theSuzhouYudeShangAgriculturalTechnologyCo.,Ltd.hasimplementedthestrategicplanforthetransformationofthesystemintegrationservicetotheInternetofthings.However,SuzhouYudeShangpinAgriculturalTechnologyCo.,Ltd.hasbeenengagedintheelectronicproductionandmanufacturingindustryofagriculturalscienceandtechnologyforalongtime.Itisnotindemandintheresourceallocationandmanagementability,andlacksdeepunderstandingandpreparationforthemarketingmechanismoftheinternalandexternalmarket,andthedevelopmentisinadifficultposition.TransformationisthemajordecisionofSuzhouYudeShangpinAgriculturalTechnologyCo.,Ltd.,whichisrelatedtothefuturedevelopmentdirectionofthecompany.ThispapersystematicallysummarizesthemarketingstrategystatusofSuzhouYudeShangpinagriculturalscienceandTechnologyCo.,Ltd.,explorestheadvantagesanddisadvantagesofthecompanyfromvariouslevels,exploresthechallengesfacingthecompany,andimprovestheexistingmarketingstrategyaccordingtotheproblems.KeywordsSuzhouYudeShangpinagriculturalscienceandTechnologyCo.,Ltd.CoreproductmarketingstrategyproblemImprovement目录第1章绪论..................................................................................................................51.1研究背景...........................................................................................................51.2研究目的...........................................................................................................61.3研究思路及理论基础.......................................................................................6第2章智能绿化行业市场分析..................................................................................62.1经济环境...........................................................................................................62.2政策环境...........................................................................................................62.3技术环境...........................................................................................................72.4社会环境...........................................................................................................72.5组织和人力资源环境.......................................................................................7第3章苏州裕德尚品农业科技有限公司营销策略及问题描述..............................83.1苏州裕德尚品农业科技有限公司当前营销策略........................................
