1珠海格力电器股份有限公司融资模式分析摘要：资金是公司生存的立足的基础和前提，很多公司在不断发展壮大过程中不可避免要涉及到融资问题，在多轮竞争压力和市场大环境下，正确的融资模式关系到公司未来的发展和存亡问题。不少公司由于融资模式选择不合理，融资过程中的很多问题没有得到及时有效的处理，导致公司资金运转陷入恶性循环。因此选择合理的融资模式是公司面临的最现实的、最亟待解决的问题。格力公司作为我国家电市场的龙头企业，在融资方面有专业的团队和智力机构对公司的每一项融资进行全面性的、比较性的分析，本文试图通过对格力公司融资模式进行分析解读，由点及面，分析现有融资模式可能会给格力公司带来的问题及消极影响，总结经验教训，从而对其他市场主体在选择融资模式时提供借鉴意义。本文主要通过格力公司融资案例进行具体分析。首先结合选题背景和意义入题，对研究内容及方法进行归纳说明；其次对本文涉及的相关概念及理论进行阐释；第三部分主要从公司概况、盈利状况、营运现状、资金结构等方面对格力电器融资模式进行综合分析，主要归纳优势及存在的问题；最后主要为有关对策及建议，在分析不同债务融资方式对格力电器融资成本、融资风险、融资规模的影响，得出需要通过降低类金融模式比例和提高长期债务融资比例来改善债务结构，提出缓解偿债压力的方式，指出维持商业信用这条融资渠道还需要稳定与供应商的关系可以通过创造良好的商业信用环境和帮助供应商解决资金压力两种渠道来解决；最后为总结部分，对整个论文设计思路和结论进行回顾总结。关键词：格力公司；融资模式；发展渠道；债务结构2AnalysisofGREE'sfinancingmodeAbstract:Capitalisthefoundationandprerequisiteforthesurvivalofacompany.Manycompaniesinevitablyinvolvefinancingissuesintheprocessofcontinuousdevelopmentandgrowth.Underthepressureofmultipleroundsofcompetitionandmarketenvironment,thecorrectfinancingmodelisrelatedtothefuturedevelopmentandsurvivalofthecompany.Manycompaniesbecauseoftheirrationalchoiceoffinancingmode,manyproblemsinthefinancingprocesshavenotbeendealtwitheffectivelyandtimely,resultinginaviciouscircleofcorporatecapitaloperation.Therefore,choosingthereasonablefinancingmodeisthemostrealisticandurgentproblemfacingthecompany.AsaleadingenterpriseinChina'shomeappliancemarket,GreeCompanyhasaprofessionalteamandintellectualinstitutionstoconductacomprehensiveandcomparativeanalysisofeachfinancingofthecompany.ThispaperattemptstoanalyzeandinterpretthefinancingmodelofGreeCompany,andfrompointtopoint,toanalyzetheexistingfinancingmodelmaygiveGreeGong.TheproblemsandnegativeimpactsbroughtbytheDivision,summarizetheexperienceandlessons,soastoprovideareferenceforothermarketplayersinchoosingfinancingmode.ThisarticlemainlycarriesontheconcreteanalysisthroughtheGREEcompanyfinancingcase.Firstly,theresearchcontentsandmethodsaresummarizedandexplainedincombinationwiththebackgroundandsignificanceofthetopic;secondly,therelatedconceptsandtheoriesinvolvedinthispaperareexplained;thirdly,thefinancingmodeofGreeElectricalAppliancesisanalyzedcomprehensivelyfromtheaspectsofcompanyprofile,profitsituation,operationstatus,capitalstructure,etc.,andthemainadvantagesaresummarized.Finally,thepaperanalyzestheinfluenceofdifferentdebtfinancingmodesonthefinancingcost,financingriskandfinancingscaleofGreeElectricAppliances,anddrawstheconclusionthatitisnecessarytoimprovethedebtstructurebyreducingtheproportionofsimilarfinancialmodesand3increasingtheproportionoflong-termdebtfinancing,andputsforwardsomesuggestionstoalleviatethepressureofdebtrepayment.Itispointedoutthatmaintainingcommercialcreditasafinancingchannelneedstostabilizetherelationsh...
