网络购物中消费者信任影响因素研究目录摘要.......................Error:ReferencesourcenotfoundAbstract...................Error:Referencesourcenotfound一、绪论...................................................1（一）研究背景.............................................1（二）研究目的和意义.......................................1（三）研究内容.............................................2三．网络购物发展现状.......................................3（一）网络购物的概念....................................3（三）网络购物的特点....................................41、经济实惠........................................42、全天性............................................43、全球性............................................54、信息数字化........................................55、商品信息描述不清..................................5（二）网络购物的发展现状................................4四．消费者不信任对网络购物的影响？？？？？？...............6（一）不能接触商品实物..................................6（二）付款方式繁琐......................................6五．消费者不信任的影响因素分析.............................6（一）消费者自身因素....................................6（二）网络卖家因素......................................71、卖家信誉..........................................72、卖家提供的服务....................................73、商品质量..........................................8（三）网站因素..........................................81.网站安全性.........................................82.物流配送...........................................8六．提升网购中消费者信任度的策略...........................9（一）对网上卖家的建议..................................91、提升网上卖家信誉度................................92、加强与消费者的沟通................................93、提升产品品质及价格优势............................9（二）对购物网站的建议.................................101、塑造良好的网站形象...............................102、提高网上购物的安全性.............................103、改善物流配送状况.................................104、建立健全信用制度，加强消费者保护权益.............10消费者的建议七、分析与结论............................................11参考文献...................................................1致谢......................................................2摘要随着信息技术和互联网的发展及普及，人们对互联网的依赖，网上购物也得到了快速的发展，网上购物作为一种新型的购物方式被人们广泛接受和支持。跟传统购物方式比，其虚拟性大大的提升了网络购物在消费者心中的风险性，所以网络信任问题也越来越严重。本文从消费者、商家、网络购物的环境三方面，总结出网购中影响消费者信任的因素，并就如何加强消费者信任提出一些策略。关键词：网络购物；消费者信任；影响因素；策略AbstractWiththedevelopmentandpopularizationofinformationtechnologyandtheInternet,peoplerelyontheInternet,onlineshoppinghasalsobeenrapiddevelopment,onlineshoppingasanewtypeofshoppinghasbeenwidelyacceptedandsupported.Comparedwiththetraditionalshoppingmode,itsvirtualnaturegreatlyenhancestheriskofonlineshoppinginconsumers'minds,sotheproblemofnetworktrustisbecomingmoreandmoreserious.Thispapersummarizesthefactorsthataffectconsumertrustinonlineshoppingfromthreeaspects:consumers,merchantsandtheenvironmentofonlineshopping,andputsforwardsomesuggestionsonhowtostrengthenconsumertrust.Keyword：Shoppingonline;consumerconfidence;influencing...
