Unit1AdvertisingⅠ.单词默写1．advertisingn．做广告；广告活动；广告业2．persuadevt.说服，劝说；使信服3．commentn．评论，评价vi.评论，议论4．intelligencen．智力，才智；情报5．recommendvt.推荐；建议，劝告；介绍6．purchasevt.购买，采购n．采购；购买的东西7．updatevt.&n.更新；提供最新消息；使现代化8．bargainn．便宜货；协议vi.讨价还价9．personallyadv.个别地；就本人而言；本人，亲自10．shockvt.使震惊，使惊愕n．震惊，惊愕11．innocentadj.notguiltyorcrime12．promotevt.togivesomeoneahigherpositionatwork13．youthn．theperiodoftimewhenyouareyoung14．bonusn．anadditionalpaymentmadetopeoplewhoworkforabusiness15．determinevt.tofindsomethingoutⅡ.词汇拓展1．educatevt.→教育educatorn→．教育者educatedadj.受过教育的；有教养的→educationn→．教育，培养educationaladj.教育的2．breathn．→气息；呼吸breathev→．呼吸breathlessadj.喘不过气来的，呼吸急促的3．socialadj.→社会的societyn→．社会socialismn．社会主→义socialistadj.社会主义的4．unforgettableadj.→难忘的，无法忘记的forgetv→．忘记forgettableadj.容易被→忘记的forgetfuladj.健忘的5．variousadj.各种各样的，→多样的varietyn→．多样，不同variedadj.各种各样的——语境助记词不离句，句不离段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.Ⅲ.短语落实1．bemeantto旨在，目的是2．evenif/though虽然，即使3．fallfor…………上的当，受的骗4．playtrickson欺骗；捉弄5．dealwith涉及，关于；处理；应付6．figure_out弄清楚，弄懂；计算出7．appeal_to吸引，引起兴趣；呼吁8．get_something_across……把表达清楚9．die_from……死于10．be_popular_with流行，受欢迎Ⅳ.句子翻译1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商业广告是人们为了推销某种产品或者服务而花钱做的广告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)为了让观众作出预期的反应，努力去吸引他们是很重要的。4．“”即使一则广告没有说谎，也并不意味着这则广告就是完全清白的。(Page2)Even_if_an_ad_does_not_lie,_it_does_not_mean_it_is_altogether_innocent.5．但并非所有的广告都跟我们玩花招。(Page3)Not_all_ads_play_tricks_on_us_though.Ⅴ.教材设题句型转换(每空不超过3个单词)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhat_someone_has_/_one_someone_haspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed_(aiming)_at_/_which_aim_at_/_and_aim_at_/_whose_aim_iseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/know_the_skillfulmethodsusedinadstotryandsellthings.4．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowing_their_advice．5．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教材P18)→Therearelotsofdifferentwaysofconveying/expressing_your_messagewhenyouareputtingtogetheranadcampaign.sharev.分担...
