摘要随着电子信息技术的不断发展，网络游戏产业得到了较大的带动，网络游戏产业从最开始的萌芽阶段逐渐进入到了快速发展的阶段，但是发展的过于快速，也使网络游戏产业暴露出了一些非常明显的问题，比如网络游戏企业为了持续扩大市场规模，使用违反市场规定的运营模式，破坏产业平衡；还有就是由于运营模式选择的有误，使得原本在国外较为畅销的网络游戏，回到国内之后却反响平平。由此可见，运营模式的选择和使用对于网络游戏企业来讲有着非常重要的作用。基于此，论文以网络游戏的运营模式分析为选题，首先介绍了选题的背景、意义、研究方法和内容；其次，阐述了我国网络游戏产业发展现状及存在的问题；然后，分析了我国网络游戏产业发展存在问题的原因，并针对存在的问题和原因提出了推动我国网络游戏产业发展的对策；最后，以网络游戏《梦幻西游》为例，对其运营模式进行了深入的分析，并提出了国内网络游戏企业运营的启示。希望通过论文的研究能够为网络游戏的运营提供一些帮助和参考。关键词：网络游戏；运营模式；启示AbstractWiththecontinuousdevelopmentofelectronicinformationtechnology,thenetworkgameindustryhasbeengreatlypromoted.Afternearlytwentyyearsofdevelopment,thenetworkgameindustryhasbeenchangeddramatically.Thenetworkgameindustryhasgraduallyenteredthestageofrapiddevelopmentfromthebeginningstage,butthedevelopmentistoofast,too.Thenetworkgameindustryhasexposedsomeveryobviousproblems,suchasthenetworkgameenterprise,inordertocontinuetoexpandthemarketscale,usetheoperationmodewhichviolatesthemarketregulation,anddestroytheindustrialbalance.Thentherepercussionswereflat.Itcanbeseenthatthechoiceanduseofoperationmodeplayaveryimportantroleinonlinegameenterprises.Basedonthis,thisthesistakestheoperationmodeanalysisofwowGowgameasatopic,firstintroducesthebackground,significance,researchmethodsandcontentsofthetopic.Secondly,itexpoundsthecurrentsituationandexistingproblemsofthenetworkgameindustryinChina,andthenanalysesthereasonsfortheproblemsinthedevelopmentofthenetworkgameindustryinChina,andaimsattheexistenceoftheexistingproblems.TheproblemsandreasonsareputforwardtopromotethedevelopmentofthenetworkgameindustryinChina.Finally,takingthe"FantasyWestwardTour"asanexample,theoperationmodeofthenetworkgameisdeeplyanalyzed,andtheEnlightenmentoftheoperationofthedomesticnetworkgameenterpriseisputforward.Ihopethatthroughtheresearchofthispaper,wecanprovidesomehelpandreferencefortheoperationofonlinegames.Keywords:onlinegames;operationmode;inspiration目录1绪论................................................................................................................................................................11.1研究背景.............................................................................................................................................11.2研究意义.............................................................................................................................................21.3文献综述.............................................................................................................................................21.3.1国外研究现状..........................................................................................................................31.3.2国内研究现状..........................................................................................................................32网络游戏产业发展理论研究.........................................................................................................
