维格娜丝直营店管理问题及对策摘要网络营销相对于传统市场营销，在许多方面存在着明显的优势，在互联网和电子商务时代对传统营销造成了巨大的冲击，但营销的核心使命和目的是不变的——吸引和保留客户。开展网络营销必须永远记住三个重要概念：尽管历史较短，但已在企业战略中扮演着越来越重要的作用，网络营销的价值是通过实践越来越证明。盈利能力——企业的根本目的，客户——企业利润的来源，创新的源泉——获取核心竞争优势的新时代网络营销是一个新的市场出现在第二十世纪末，它是一种新的营销模式，互联网及相关技术为主要手段，可以看到，在网络环境下，企业开展网络营销是未来的趋势，它为企业提高营销环境，有竞争能力和较高的产品的市场份额，具有非常重要的现实意义。根据维格娜丝直营店为例，营销管理，阐述了网络营销的含义，分析了阻碍中国企业网络营销发展的因素，并提出了解决问题的对策，强调中国企业网络营销的未来发展趋势。关键词：营销手段；策略；管理；消费AbstractComparedwiththetraditionalmarketing,networkmarketing,therearemanyobviousadvantages,intheInternetande-commerceeracausedagreatimpactontraditionalmarketing,butthemarketingcoremissionandpurposeisthesame--toattractandretaincustomers.Developthenetworkmarketingmustalwaysrememberthreeimportantconcepts:Despitetherelativelyshorthistory,buthasbeenincorporatestrategyplaysamoreandmoreimportantrole,thevalueofnetworkmarketingisthroughpracticemoreandmoreproof.Thefundamentalpurposeofprofitability--enterprise,customer--thesourceofenterprise'sprofit,aneweraofinnovation--togaincorecompetition.Networkmarketingisanewmarketinthetwentiethcentury,itisakindofnewmarketingmode,Internetandrelatedtechnologyasthemainmethod,cansee,inthenetworkenvironment,theenterprisetodevelopthenetworkmarketingisthetrendofthefuture,itfortheenterprisetoimprovemarketingenvironment,competitiveabilityandhighproductmarketshare,hasveryimportantpracticalsignificance.Accordingtothestraightcampshopcowpeaasexample,marketingmanagement,expoundsthemeaningofthemarketingnetwork,analyzesthefactorsthathinderthedevelopmentofChinaenterprisenetworkmarketing,andputsforwardthecountermeasurestosolvetheproblem,emphasizethedevelopmenttrendinthefutureChinaenterprisenetworkmarketing.Keywords:marketing;strategymanagement;consumption目录摘要...................................................................................................................................1Abstract.............................................................................................................................2目录.................................................................................................................................31综述................................................................................................................................51.1本文的研究目的意义.........................................................................................51.2国内外研究现状.................................................................................................62基本理论概述................................................................................................................82.1网络营销管理的概述.........................................................................................82.2网络营销的特点.................................................................................................92.3网络营销的安全性问题....................................................................................
