小组成员：冯雪松、柴楣、汪韡、尹洁、地丽热巴保险销售人员电话约访技能培训方案...................................................................................................2一、培训内容介绍......................................................................................................................2二、需求分析..............................................................................................................................2三、课程目标..............................................................................................................................3四、学习者分析..........................................................................................................................3五、学习内容分析......................................................................................................................3六、教学环境..............................................................................................................................4七、培训时间..............................................................................................................................5八、教学过程设计......................................................................................................................5(一)教学策略.....................................................................................................................................51.情境教学.................................................................................................................................52.示范.........................................................................................................................................53.头脑风暴.................................................................................................................................54.团体角色扮演.........................................................................................................................65.小组协作.................................................................................................................................66.视频案例教学.........................................................................................................................6(二)教学过程.....................................................................................................................................61.导入.........................................................................................................................................62.明确目标.................................................................................................................................73.约访过程.................................................................................................................................74.练习.......................................................................................................................................105.考核.......................................................................................................................................12九、教学材料开发....................................................................................................................12十、评价方式...........................................................................
