大区经理手册1目录序·································································杜建君（1）前言怎样做一个成功的区域经理？··········································（4）角色篇第一章一个重要的角色····················································（3）第一节崛起一个中坚阶层·················································（3）一.区域市场催生区域机构···············································（3）1．重视区域市场／2.设置区域销售机构二.一个阶层的产生····················································（6）三．肯定与荣誉························································（8）四．不菲的身价························································（8）五．价值创造高2薪······················································（9）第二节在企业中的角色·················································（9）真人感言投入地感受一次－一一个区域经理的职业体验一.区域经理的职能和角色··············································(13)1.区域分支机构的职能／2.区域经理的岗位职能二．区域工作要点······················································（15）1．"经营"分支机构／2.把好财务做好公关／3.核心：销售管理／4.人力资源管理／5．日常经营管理案例：科龙的分公司管理第二章强者的生存方式·····················································(25)第一节追求职业生涯的成功···············································(25)一.强烈的目标动机····················································(25)二．避开成长的误区····················································(26)第二节区域经理的成长规划···············································(27)3一.明确的职业目标规划················································(27)1.用SWOT做自我分析/2.目标的概念/3.一定要完成目标/4.扩大自己的朋友圈子二．区域经理的成长过程················································(30)真人感言从促销员到名企的大区经理／1．区域经理的一般成长过程三．务实的计划························································(34)第三节彻底的执行·······················································(37)一．行动、行动、再行动！···············································(37)二．冲锋、冲锋、再冲锋！···············································(37)案例：决不放弃三．不断地学习与反省····...
