电脑桌面
添加小米粒文库到电脑桌面
安装后可以在桌面快捷访问

模块4Unit1教案VIP免费

模块4Unit1教案_第1页
1/12
模块4Unit1教案_第2页
2/12
模块4Unit1教案_第3页
3/12
如皋市第一中学2007-2008模块四Unit1教案Unit1AdvertisingThefirstperiodWelcometotheunitTeachingaims:(1)Makestudentsknowsomethingaboutadvertisements.(2)GetthestudentstoimproveoralEnglishbytalkingaboutthepictures.(3)Teachthestudentshowtostateyouropiniononadvertisements.Importantpoints&difficultpoints:(1)Studentsareexpectedtoexpresstheirownopinionsaboutadvertisements.(2)Encouragestudentstospeakfreely.DiscussionLookatthepicturesaboutsomeadvertisementsanddiscussthequestions(1)Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?Someslogansforadvertisements1.Goodtothelastdrop.滴滴香浓,意犹未尽。(麦斯威尔咖啡)2.Obeyyouthirst.服从你的渴望。(雪碧)3.Thenewdigitalera.数码新时代。(索尼影蝶机)4.Taketimetoindulge.尽情享受吧!(雀巢冰激凌)5.Poetryinmotion,dancingclosetome.动态的诗,向我舞近。(丰田汽车)6.Justdoit.只管去做。(耐克运动鞋)7.Thetasteisgreat.味道好极了。(雀巢咖啡)8.Feelthenewspace.感受新境界。(三星电子)9.Intelligenceeverywhere.智慧演绎,无处不在。(摩托罗拉手记)10.Thechoiceofanewgeneration.新一代的选择。(百事可乐)11.Let’smakethingsbetter.让我们做得更好。(飞利浦电子)12.Nobusinesstoosmall,noproblemstoobig.没有不做的小生意,没有解决不了的大问题。(IBM公司)1如皋市第一中学2007-2008模块四Unit1教案Thesecond-thirdperiodReadingTeachingaims:(1)EncouragetheSstograspthemainideaofthepassage.(2)StimulatetheSs’interestinlearningEnglishbytalkingabouttheirownopinionswhenitcomestothetopic“What’syouropinionabouttheadvertisements?”.Importantpoints&difficultpoints:(1)Understandingthetext.(2)ThelanguagepointsProcedure:Step1Lead-in1.AsidefromthediscussionintheWelcometotheunitsection,askstudentstothinkabouttheadvertisementstheyseeinsociety.Encouragethestudentstoexpresstheirideasfreely.Thenaskthemthefollowingquestions:(1)Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?(2)Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?(3)Canyougivesomeexamplesofthesetwotypesofadvertisements?2.Dividetheclassintotwogroups.Encourageeachgrouptodiscusstheadvantagesanddisadvantagesofadvertisements.Step2Readingcomprehension1.Askstudentstoskimandscanthearticleandanswerthesequestions.(1)Whatdoadvertisementsencouragepeopletodo?Tobuyaproductorserviceorbelieveinanidea.(2)WhatdoesPSAstandfor?Publicserviceadvertisements.(3)WhatarePSAmeanttodo?Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.AskstudentstoreadthepassageagainandcompletePartC1C2individually.(P4)3.Summarizethedifferencesandsimilaritiesbetweenthetwotypesofadvertisements.1.Typesofads2.SimilaritiesDifferencesExamples2如皋市第一中学2007-2008模块四Unit1教案Places3.found4.Methodsused5.PurposesValidity(理由的正当性)6.Commercialadsbillboards,newspapers,magazinestheInternet,radio,television7.persuasivelanguage,excitingimageTo8promoteaproductor9.serviceTheydonottellyouthe10.completetruth‘Bright-Teethfightsbadbreath!’‘Youareproudofyourcooking,soshouldn’tyoubuythevery11.freshestfood?’PSASToeducatepeopleabouthealth,safetyoranyotherissuewhich12.affectspublicwelfareTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.‘Yestolife,notodrugs’’13.Knowledgechangeslife’‘ProjectHope-schoolingeverychild’‘Smokingiscommittin...

1、当您付费下载文档后,您只拥有了使用权限,并不意味着购买了版权,文档只能用于自身使用,不得用于其他商业用途(如 [转卖]进行直接盈利或[编辑后售卖]进行间接盈利)。
2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。
3、如文档内容存在违规,或者侵犯商业秘密、侵犯著作权等,请点击“违规举报”。

碎片内容

模块4Unit1教案

确认删除?
VIP
微信客服
  • 扫码咨询
会员Q群
  • 会员专属群点击这里加入QQ群
客服邮箱
回到顶部