如皋市第一中学2007-2008模块四Unit1教案Unit1AdvertisingThefirstperiodWelcometotheunitTeachingaims:(1)Makestudentsknowsomethingaboutadvertisements.(2)GetthestudentstoimproveoralEnglishbytalkingaboutthepictures.(3)Teachthestudentshowtostateyouropiniononadvertisements.Importantpoints&difficultpoints:(1)Studentsareexpectedtoexpresstheirownopinionsaboutadvertisements.(2)Encouragestudentstospeakfreely.DiscussionLookatthepicturesaboutsomeadvertisementsanddiscussthequestions(1)Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?Someslogansforadvertisements1.Goodtothelastdrop.滴滴香浓,意犹未尽。(麦斯威尔咖啡)2.Obeyyouthirst.服从你的渴望。(雪碧)3.Thenewdigitalera.数码新时代。(索尼影蝶机)4.Taketimetoindulge.尽情享受吧!(雀巢冰激凌)5.Poetryinmotion,dancingclosetome.动态的诗,向我舞近。(丰田汽车)6.Justdoit.只管去做。(耐克运动鞋)7.Thetasteisgreat.味道好极了。(雀巢咖啡)8.Feelthenewspace.感受新境界。(三星电子)9.Intelligenceeverywhere.智慧演绎,无处不在。(摩托罗拉手记)10.Thechoiceofanewgeneration.新一代的选择。(百事可乐)11.Let’smakethingsbetter.让我们做得更好。(飞利浦电子)12.Nobusinesstoosmall,noproblemstoobig.没有不做的小生意,没有解决不了的大问题。(IBM公司)1如皋市第一中学2007-2008模块四Unit1教案Thesecond-thirdperiodReadingTeachingaims:(1)EncouragetheSstograspthemainideaofthepassage.(2)StimulatetheSs’interestinlearningEnglishbytalkingabouttheirownopinionswhenitcomestothetopic“What’syouropinionabouttheadvertisements?”.Importantpoints&difficultpoints:(1)Understandingthetext.(2)ThelanguagepointsProcedure:Step1Lead-in1.AsidefromthediscussionintheWelcometotheunitsection,askstudentstothinkabouttheadvertisementstheyseeinsociety.Encouragethestudentstoexpresstheirideasfreely.Thenaskthemthefollowingquestions:(1)Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?(2)Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?(3)Canyougivesomeexamplesofthesetwotypesofadvertisements?2.Dividetheclassintotwogroups.Encourageeachgrouptodiscusstheadvantagesanddisadvantagesofadvertisements.Step2Readingcomprehension1.Askstudentstoskimandscanthearticleandanswerthesequestions.(1)Whatdoadvertisementsencouragepeopletodo?Tobuyaproductorserviceorbelieveinanidea.(2)WhatdoesPSAstandfor?Publicserviceadvertisements.(3)WhatarePSAmeanttodo?Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.AskstudentstoreadthepassageagainandcompletePartC1C2individually.(P4)3.Summarizethedifferencesandsimilaritiesbetweenthetwotypesofadvertisements.1.Typesofads2.SimilaritiesDifferencesExamples2如皋市第一中学2007-2008模块四Unit1教案Places3.found4.Methodsused5.PurposesValidity(理由的正当性)6.Commercialadsbillboards,newspapers,magazinestheInternet,radio,television7.persuasivelanguage,excitingimageTo8promoteaproductor9.serviceTheydonottellyouthe10.completetruth‘Bright-Teethfightsbadbreath!’‘Youareproudofyourcooking,soshouldn’tyoubuythevery11.freshestfood?’PSASToeducatepeopleabouthealth,safetyoranyotherissuewhich12.affectspublicwelfareTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.‘Yestolife,notodrugs’’13.Knowledgechangeslife’‘ProjectHope-schoolingeverychild’‘Smokingiscommittin...