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如皋市第一中学2007-2008模块四Unit1教案Unit1AdvertisingThefirstperiodWelcometotheunitTeachingaims:(1)Makestudentsknowsomethingaboutadvertisements.(2)GetthestudentstoimproveoralEnglishbytalkingaboutthepictures.(3)Teachthestudentshowtostateyouropiniononadvertisements.Importantpoints&difficultpoints:(1)Studentsareexpectedtoexpresstheirownopinionsaboutadvertisements.(2)Encouragestudentstospeakfreely.DiscussionLookatthepicturesaboutsomeadvertisementsanddiscussthequestions(1)Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?Someslogansforadvertisements1.Goodtothelastdrop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）2.Obeyyouthirst.服从你的渴望。（雪碧）3.Thenewdigitalera.数码新时代。（索尼影蝶机）4.Taketimetoindulge.尽情享受吧！（雀巢冰激凌）5.Poetryinmotion,dancingclosetome.动态的诗，向我舞近。（丰田汽车）6.Justdoit.只管去做。（耐克运动鞋）7.Thetasteisgreat.味道好极了。（雀巢咖啡）8.Feelthenewspace.感受新境界。（三星电子）9.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手记）10.Thechoiceofanewgeneration.新一代的选择。（百事可乐）11.Let’smakethingsbetter.让我们做得更好。（飞利浦电子）12.Nobusinesstoosmall,noproblemstoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）1如皋市第一中学2007-2008模块四Unit1教案Thesecond-thirdperiodReadingTeachingaims:(1)EncouragetheSstograspthemainideaofthepassage.(2)StimulatetheSs’interestinlearningEnglishbytalkingabouttheirownopinionswhenitcomestothetopic“What’syouropinionabouttheadvertisements?”.Importantpoints&difficultpoints:(1)Understandingthetext.(2)ThelanguagepointsProcedure:Step1Lead-in1.AsidefromthediscussionintheWelcometotheunitsection,askstudentstothinkabouttheadvertisementstheyseeinsociety.Encouragethestudentstoexpresstheirideasfreely.Thenaskthemthefollowingquestions:(1)Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?(2)Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?(3)Canyougivesomeexamplesofthesetwotypesofadvertisements?2.Dividetheclassintotwogroups.Encourageeachgrouptodiscusstheadvantagesanddisadvantagesofadvertisements.Step2Readingcomprehension1.Askstudentstoskimandscanthearticleandanswerthesequestions.(1)Whatdoadvertisementsencouragepeopletodo?Tobuyaproductorserviceorbelieveinanidea.(2)WhatdoesPSAstandfor?Publicserviceadvertisements.(3)WhatarePSAmeanttodo?Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.AskstudentstoreadthepassageagainandcompletePartC1C2individually.(P4)3.Summarizethedifferencesandsimilaritiesbetweenthetwotypesofadvertisements.1．Typesofads2．SimilaritiesDifferencesExamples2如皋市第一中学2007-2008模块四Unit1教案Places3．found4．Methodsused5．PurposesValidity(理由的正当性)6．Commercialadsbillboards,newspapers,magazinestheInternet,radio,television7．persuasivelanguage,excitingimageTo8promoteaproductor9.serviceTheydonottellyouthe10.completetruth‘Bright-Teethfightsbadbreath!’‘Youareproudofyourcooking,soshouldn’tyoubuythevery11.freshestfood?’PSASToeducatepeopleabouthealth,safetyoranyotherissuewhich12.affectspublicwelfareTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.‘Yestolife,notodrugs’’13.Knowledgechangeslife’‘ProjectHope-schoolingeverychild’‘Smokingiscommittin...