光线传媒战略分析目录一、摘要..........................................................................................................................................3二、北京光线传媒股份有限公司简介...........................................................................................41.公司发展历史.......................................................................................................................42.公司愿景与使命...................................................................................................................53.公司业务概述.......................................................................................................................64.公司组织结构图...................................................................................................................7三、光线传媒PEST分析.................................................................................................................71．政治环境............................................................................................................................82．经济环境............................................................................................................................83.社会环境..............................................................................................................................94.技术环境............................................................................................................................10四、光线传媒SWOT分析.............................................................................................................111光线传媒竞争优势分析......................................................................................................111.1节目供应联网化.......................................................................................................111.2节目制作规模化.......................................................................................................121.3运营体系工业化.......................................................................................................131.4营销模式整合化.......................................................................................................131.5业务体系品牌化.......................................................................................................141.6电影发行精细化.......................................................................................................152.光线传媒竞争劣势分析.....................................................................................................152.1国有媒体垄断，民营企业受限...............................................................................152.2缺少卫视支撑，民间宣传受限...............................................................................162.3节目模式不足，形式单一趋同...............................................................................163．光线传媒竞争机会分析..................................................................................................173.1民营传媒业政策放宽...............................................................................................173.2国内精神文化需求快速增长...................................................................................173.3国内数字电视缺口巨大............
