目录一、引言.......................................................................................................................................................2二、京东B2C电商模式..................................................................................................................................2（一）京东B2C模式介绍......................................................................................................................2（二）京东自建物流的优缺点............................................................................................................3（三）京东对比亚马逊..........................................................................................................................5三、京东公司的盈利模式..............................................................................................................................7（一）京东商业模式构成要素分析......................................................................................................7(二)京东商业模式成功的原因..............................................................................................................8四、未来京东公司的发展潜力与发展方向..................................................................................................8（一）京东公司的未来发展方向..........................................................................................................8（二）京东公司的发展潜力................................................................................................................10[参考文献]...................................................................................................................................................13）1京东电商模式与盈利能力研究【摘要】在电子商务行业日益崛起的今天，其业务模式不断的被创新。B2C电子商务的企业之间的竞争也是日益激烈，企业立足于电子商务的根本就是供应链的管理，由于供应链管理直接导致品牌效益的成败，关系到企业的经济效益。本文首先介绍了京东公司的发展过程与B2C电商模式，然后对京东的盈利模式进行分析，最后对京东的未来发展方向以及发展潜力进行预估。阐释了京东自营物流的利弊，以及与亚马逊的对比。同时也列明了京东的盈利优势。简述京东的成长背景发展现状，对京东现有的电商模式以及盈利能力进行剖析。【关键词】电商模式盈利能力供应链管理Jingdongmallmodeandprofitability[Abstract]Intoday'semerginge-commerceindustry,itsbusinessmodelbyinnovation.B2Ce-commercecompetitionbetweenenterprisesisincreasinglyfierce,theenterpriseisbasedontherootofthee-commercesupplychainmanagement,brandbenefitofsuccessorfailure,duetosupplychainmanagementdirectlyrelatestotheeconomicbenefitsofenterprises.Thispaperfirstintroducesthejingdongcompany'sdevelopmentprocessandB2Celectricalbusinessmodel,andthenanalyzestheprofitpatternofjingdong,finallythefuturedevelopmentdirectionofjingdonganddevelopmentpotentialcarriesontheforecast.Illustratestheprosandconsofjingdongself-runlogistics,andthecomparisonwithamazon.Jingdong'searningsalsoprovidedadvantage.Describesthebackgroundofjingdongdevelopmentpresentsituation,themodelofthejingdongexistingelectricitysuppliersandprofitabilityareanalyzed.）2[Keywords]Electricalbusinessmodel,profitability,supplychainmanagement一、引言随着网络的发展，网购逐渐成为了一种潮流，而最近几年我国电子商务的发展更是成就了我国首富马云的出现。同时作为我国最大的自营式电商品牌的京东也广受大家的关注，2010年，京东跃升...
