人力资源有限公司创业计划书人力资源有限公司创业计划书人力资源有限公司创业计划书目录前言..................................................................................................................................................1项目的可行性分析...........................................................................................................................2项目一公司概况.............................................................................................................................41.1公司描述.............................................................................................................................41.2公司的结构.........................................................................................................................51.3公司的分工和职责.............................................................................................................51.4企业文化.............................................................................................................................71.5企业服务理念.....................................................................................................................71.6企业发展前景.....................................................................................................................9项目二市场分析...........................................................................................................................102.1市场背景...........................................................................................................................102.2市场描述...........................................................................................................................122.3市场目标群体...................................................................................................................122.4目标市场...........................................................................................................................132.5市场调查...........................................................................................................................14项目三企业战略规划...................................................................................................................203.1SWOT分析..............................................................................................................................203.2竞争者分析.......................................................................................................................213.3战略选择...........................................................................................................................23项目四营销策略...........................................................................................................................264.1营销分析...........................................................................................................................264.2产品策略...........................................................................................................................284.3促销策略...........................................................................................................................284.4价格策略...................................................................................................
