酒类销售管理系统摘 要酒类营销与其它快速消费品相比，因为进入门槛低、产品同质化严重、表面上的利润丰厚、渠道广泛、消费量具大而导致了大量资金和企业的介入，最后使得酒类营销纷繁复杂。在全国经济全面回升的影响下，我国的酒类市场也渐趋兴旺。在酒类市场蓬勃发展的趋势下，酒类品种及其丰富，各类客户在需求数量、需求品种上表现出极大差别，对销售管理的效率提出了更高的要求。而现阶段我国中小酒业销售商的销售管理工作还停留在传统手工作业上。面临这么严峻的挑战，建立一个销售管理信息系统 ，缩减企业的运作成本，将销售工作统一化、规范化、现代化，才能在激烈的酒类销售行业竞争中取得一席之地。本设计题目是：酒类销售管理系统。此系统用的是 Microsoft Office access 2003。可以详尽、可靠地进行商品进货信息、商品销售信息 、商品退货信息、客户基本信息等信息的综合查询和统计。使酒类销售企业可以摆脱每次手工书写统计的问题 ，实现管理计算机化，使用者通过鼠标、键盘的简单操作就能实现完整的功能，从而提高工作效率，并且节省大量人力资源。关键词：酒类销售系统；信息管理系统； Microsoft Office access 2003AbstractCompared with other fast consumer goods, alcohol beverage industry has relative lower entry barrier, product homogeneity serious , higher profit in appearance, more approaches as well as larger consumer market. Due to large amount of entries of enterprises and investments entries, the alcohol industry has become complex. With the warming up of the national economy, the alcohol beverage industry is becoming prosperous. The products show more diversity; the demands on quantity and specific classes differentiate greatly among different consumers. Therefore, higher efficiency of the sales management is in demand. However, most small and medium enterprises in this industry still employ the traditional approaches. Facing these challenges, it is essential to establish an sales management ( Mgt) IT system to cut down the operational cost and modernize the management in order to occ...
