Unit 1 Advertising Do you have any idea of the top five ads groups in the world?1 奥姆尼康 (Omnicom)2 WPP 集团3 IPG (Interpublic Group)4 阳狮 (Publcis Group)5 电通 (Dentsu) Try to find out the main idea of each paragraph Paragraph 1: Paragraph 2:Paragraph 3:Paragraph 4:the definition of an ad campaign the target audience and how to determine the target audiencewhat the ad campaign sayshow to reach the audience. Discussion 1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign?3.Why do you need to research your audience?4.What should your advertising campaign be based on? An ad campaign is an organized programme of advertisements using various types of ads to a particular audience. A clear goal and target audience.Because the right message needs to be created for right people.Mainly on the target audience and the media that reaches that particular group first. determine v.决定 , 确定 , 测定 , 使下定决心定日期：determine determine the dateThe size of your feet determines the size of your shoes.你两足的大小决定了你鞋的大小。sth.to do sththat/wh- Have you determined where you are going to spend the holiday?你已决定在哪儿度假？determine to do sth.=be determined to do sth.=make up one’s mind to do sth.下决心做…self-determine v. 自主 , 自决self-determination n. 自主 , 自决 ( 权 ) appeal to ： move the feeling; attract 1. 有感染力；有吸引力Does these paintings appeal to you? 你对这些画感兴趣吗？Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。 This music is too old-fashioned to appeal to people any longer.这首乐曲太过时，不再吸引人了。2. 向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁 make an appeal to sb. for sth. the way the ...
