国际商务复习题国际商务客观题复习题1..A (n) ____ marketing strategy that views the world's consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output. A) domestic B) global C) indigenous （本土的） D) national 2.Examples of _______ include Coca-Cola and Pepsi, Ford and Toyota, Boeing and Airbus, and Caterpillar and Komatsu. A) service goods B) homogeneous products C) global competition D) market integration 3.Globalization results in a greater degree of __________ across markets than would be present otherwise. A) diversification B) diversity C) homogeneity D) heterogeneity （异质性）4. Aircraft manufacturers like Boeing, Airbus, and Lockheed-Martin export goods and services to consumers in other countries. This practice is referred to as: A) international trade B) country-to-country exchange C) global salesmanship D) cross-national barter 5. A firm's decision to invest resources in business activities outside its home country is referred to as: A) international diversification B) foreign direct investment C) cross-national investment D) transnational commerce 6. Under the umbrella of GATT, there have been eight rounds of negotiations among member states. The most recent round of negotiations was referred to as the: A) North Atlantic Round B) Doha RoundC) Uruguay Round D) Singapore Round 7. Among developing nations, __________ has received the greatest volume of inward FDI in recent years. A) Indonesia B) China C) India D) South Korea 8. A __________ is any business that has productive activities in two or more countries. A) multinational enterprise B) international conglomerate C) international consortium D) global endeavor 9. Every country has a political, ec...
