国际商务复习题国际商务客观题复习题1
A (n) ____ marketing strategy that views the world's consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output
A) domestic B) global C) indigenous (本土的) D) national 2
Examples of _______ include Coca-Cola and Pepsi, Ford and Toyota, Boeing and Airbus, and Caterpillar and Komatsu
A) service goods B) homogeneous products C) global competition D) market integration 3
Globalization results in a greater degree of __________ across markets than would be present otherwise
A) diversification B) diversity C) homogeneity D) heterogeneity (异质性)4
Aircraft manufacturers like Boeing, Airbus, and Lockheed-Martin export goods and services to consumers in other countries
This practice is referred to as: A) internationa