Don't Be Boring: 4 Keys to Writing Effective Sales EmailsLast week I was cleaning up some old files when I ran across an email account used during my first years in the call center for storing copies of client sales emails I sent
I was glad I had saved these emails, believing that I could use them for educational purposes in the future, and boy, was I right
Some of them made me cringe and think: "What was I thinking
Some of these are awful
"We've talked about voicemail messages in the past and identified points to include and not to include
But what about the emails we send to our clients
In addition to a compelling subject line, what are some things you should include and how should the email be structured to make your emails more effective at initiating a conversation
