Don't Be Boring: 4 Keys to Writing Effective Sales EmailsLast week I was cleaning up some old files when I ran across an email account used during my first years in the call center for storing copies of client sales emails I sent. I was glad I had saved these emails, believing that I could use them for educational purposes in the future, and boy, was I right. Some of them made me cringe and think: "What was I thinking? Some of these are awful."We've talked about voicemail messages in the past and identified points to include and not to include. But what about the emails we send to our clients?In addition to a compelling subject line, what are some things you should include and how should the email be structured to make your emails more effective at initiating a conversation?Let's dissect the following email I found in my archive. It's so generic that I see email messages with a similar format land in my inbox today:Hi Bob,Hope this e-mail finds you having a great day.Following up in reference to you getting on our website, [insert your website here] and downloading [insert your reference document] from us. Wanted to touch base to see what led you to the website as well as to see if I could be of any additional help.Would love to get in contact with you via phone or e-mail. Please feel free to contact me at your earliest convenience.For a LIMITED TIME special "Economic Stimulus Pricing" Contact me for further details.Look forward to hearing from you.Have a great day!Like I said, it's very generic--and not very engaging. But the format is prolific, probably because it's quick and easy to create.Let's do a review and discover where it falls short.The PleasantriesHope this e-ma...
