中 国 服 装 网 络 购 物 研 究 报 告China Apparel online shopping Research Report目 录I.研究背景.....................................................................8II.报告相关定义................................................................8II.1. 服装电子商务定义.....................................................8II.2. 服装电子商务发展分类.................................................9II.3. 服装网络购物定义....................................................11II.4. 服装网络购物产业链..................................................11II.5. 服装网络购物市场规模定义及统计范畴..................................11III.研究方法..................................................................12Ⅳ.报告摘要...................................................................13V.相关正文....................................................................141. 服装网络购物市场发展现状及趋势.............................................141.1. 服装网络购物的市场环境...............................................141.2. 服装网络购物的市场现状...............................................151.2.1. 服装电子商务发展阶段...........................................151.2.2. 中国服装网络购物市场规模.......................................161.3. 服装网络销售的发展趋势...............................................222. 服装行业细分产品网络购物市场分析...........................................232.1 男装类产品网络购物市场分析............................................232.1.1 成交规模及趋势分析..............................................232.1.2 成交商品分析....................................................252.1.3 网购消费者分析..................................................272.1.4 卖家分析........................................................342.2 女装类产品网络购物市场分析............................................362.2.1 成交规模及趋势分析..............................................362.2.2 成交商品分析....................................
