南京工程学院大学生创业计划书作品名称：动漫周边店创业计划目录一、店面介绍..................................................................................................................（一）宗旨...............................................................................................................（二）战略...............................................................................................................（三）技术...............................................................................................................二、行业市场分析..........................................................................................................（一）市场介绍.......................................................................................................（二）目标市场.......................................................................................................（三）顾客购买准则...............................................................................................（四）销售策略.......................................................................................................三、产品介绍及后续制造..............................................................................................（一）产品概念.......................................................................................................（二）产品的市场分析...........................................................................................（三）主要产品介绍...............................................................................................四、人员组织结构..........................................................................................................（一）组成人员.......................................................................................................（二）组织结构.......................................................................................................五、营销策略..................................................................................................................（一）营销方式.......................................................................................................（二）促销计划.......................................................................................................（三）营销队伍和管理...........................................................................................（四）价格策略.......................................................................................................六、财务..........................................................................................................................（一）财务预算.......................................................................................................（二）产品成本及盈利分析...................................................................................（三）财务统计.......................................................................................................七、风险评估..................................................................................................................（一）主要风险预测...............................................................................................（二）应对策略.........................................................................
