拼多多商业模式调查研究第一章引言........................................................................2第二章公司概况....................................................................3第一节公司概况...............................................................3第二节发展历程...............................................................3第三节合作平台及合作品牌.....................................................4第四节市场地位...............................................................5第三章商业模式....................................................................5第一节平台定位...............................................................5第二节核心理念...............................................................6第三节运营模式...............................................................6第四章成功契机....................................................................9第一节智能手机加速下沉.......................................................9第二节电商品质化升级.........................................................9第三节以微信为入口,社交模式快速裂变........................................10第四节产品价格低于对标平台..................................................12第五章拼团产品类型...............................................................12第一节【抽奖团】&【试用团】..............................................13第二节【超级团】&【秒杀团】..............................................14第三节【海淘团】 ........................................................15第四节【团免团】............................................................15第五节升级玩法-团长分佣.....................................................16第六章拼多多优惠活动分类.........................................................17第一节直接打折型............................................................17第二节助力打折型............................................................18第三节现金领取型............................................................18第...