Lozzi 啦滋多拿滋 市场营销策划方案一年三百六十五天，“浪漫、甜蜜、愉悦、青春、无忧、幸福、坚定……”每一天，我们都能找到一个更爱甜甜圈的理由。每一个新奇出炉的啦滋多拿滋都填充着我们生命中的美好瞬间，正如这夏日的浪潮，愿甜甜圈的浓情蜜意永远伴随着每一位与我们分享这甜蜜的爱人、亲人和朋友。下载后可任意编辑目 录前 言····································································4一、企业概况简述····················································4二、市场环境分析（SWOT 分析）·······························5（一）市场需求分析·············································5（二）市场竞争分析·············································6优势：···························································6劣势：···························································7机会：···························································8威胁：···························································8三、营销目标··························································9四、营销战略··························································9（一）市场细分···················································9（二）目标市场的选择········································10（三）产品定位·················································10五、营销计划·····...
