毕业设计 (论文)课 题 名 称 张家界旅游网络营销存在的问题与对策研究学 生 姓 名学号系、年级专业指 导 教 师职称2013 年4 月15 日邵阳学院毕业设计（论文）I 摘要随着现代科技和信息产业的发展，互联网络的兴起给旅游业带来了新的契机。网络的交互性、 实时性、丰富性和便捷性等优势不仅促使传统旅游业迅速登临互联网络的浪潮之上， 而且为旅游业开拓信息服务和扩展业务范围提供了便利的条件。而以互联网络为媒体， 以新的方式、 方法和理念实施营销活动并能有效促进个人和组织交易活动实现的网络营销模式日渐成为旅游业发展中不可缺少的具体的营销实务。矚慫润厲钐瘗睞枥庑赖。本文以网络营销和旅游试产营销的理论基础为指导，提出了现代旅游网络营销的定义与实质内涵， 从旅游网络营销的功能， 联系张家界旅游现状， 总结张家界所采取的营销中的优势、 缺陷，从而从理论和实践上完善网络营销的构想，扩展张家界旅游业发展空间，提升营销理念。聞創沟燴鐺險爱氇谴净。关键词 ： 网络；张家界旅游；市场营销邵阳学院毕业设计（论文）II 邵阳学院毕业设计（论文）II Abstract The rising of the internet give the new chance to the development of tourism with the improving of the modern technology and information industry.The cornmunication,conveniention,plentifulness and validity of the internet not only make the traditional tourism climb the top of the wave of the internet,but also provide convenient terms for expanding information service and business scope in tourism management. Furthermore,the cybermarketing mode,which is established by new styles,methods and principles that promote stupidly the realizing the activity of trading between individual and business enterprises,gradually become the indispensable and marketing situation in tourism development.残骛楼諍锩瀨濟溆塹籟。This paper provide the definition and substance of modern tourism cybermarketing baced on the theories of cybermarking and tourism marketing. Contact from tourism network marketing functions, current situation of zhangjiajie t...
