电商背景下高校快递配送模式优化研究−以广东药科大学中山校区菜鸟驿站为例【摘要】如今，伴随电商行业飞速发展，国内大学生的网购的需求增涨迅速，校园快件规模也在持续扩大。校园内的快递服务引起了各方的关注。校园快递市场日益兴旺，菜鸟驿站成为了高校快递的主流模式。大学生作为在线购物群体的重要组成部分，购买力正逐年提高。大学生群体具有的居住集中和取件时间固定的特点使得校园快递业务非常繁忙，菜鸟驿站随机放置快递和取件拥挤的现象对校园环境产生了不良的影响。因此,了解当前校园物流发展现状, 有利于构建合理的校园快递环境,推进取派服务优化。本次调研以广东药科大学中山校区菜鸟驿站为例，通过对学生宿舍 B 栋楼下菜鸟驿站的调研分析，总结菜鸟驿站在校园快递服务中存在的问题以及提出相应的建议来提高优化菜鸟驿站的服务效率及服务质量。本文主要采用了案例分析的方法。以广东药科大学中山校区菜鸟驿站为例，通过访谈和实地考察的方式收集第一手数据，研究驿站发展现状存在的问题，为驿站的可持续发展提出建议。关键词：菜鸟驿站；校园快递；电商Research on the optimization of the "last kilometer" distribution mode of express delivery in colleges and universities - a case study of cainiao post in zhongshan campus of guangdong pharmaceutical university[Abstract] With the rapid development of e-commerce, the demand for online shopping among college students is growing rapidly, and the volume of express delivery business on college campuses is constantly increasing. The express service on college campuses is attracting attention from all parties. The campus logistics express market is increasingly prosperous, and Cai Niao Courier Station’s post mode has become the mainstream mode of express delivery on college campuses. As an important part of the online shopping group, the purchasing power of college students is increasing year by year. Due to the characteristics of this group, such as concentrated living and fixed pickup time, the campus express delivery business is extremely busy,...
