新零售下城市社区末端物流体系构建研究【摘要】随着生产技术和信息传播的日益发展，电商行业的发展放缓，线上消费的疲乏，从而导致线上电商和线下门店相结合的新零售模式应运而生，同时新零售的发展正在深刻促进城市物流的变革。本文从零售业模式的创新角度出发, 通过回顾和展望信息技术的发展历程,分析了现在新零售给末端物流带来的挑战，新的零售模式下对城市社区末端物流配送体系的发展提出新的考验和要求。新的零售环境对物流的末端配送要求发生了转变，通过调查了解了在新零售模式下目前社区末端物流的现状，并以深圳市城市社区末端的物流体系为研究对象，介绍了其具体体系结构，并对几种末端物流模式进行了分析，从而发现当前商业模式中存在的问题，总结了深圳市社区末端物流体系的特点，并在此基础上提出了具体的优化思路，从企业层面和政府层面等方面构建新末端物流体系。【关键词】新零售；末端物流；社区物流；物流体系Research on the Construction of Urban Community End Logistics System under New Retail[Abstract] With the increasing development of production technology and information dissemination, the development of the e-commerce industry has slowed down, and the online consumption has been fatigued, which has led to the emergence of a new retail model that combines online e-commerce and offline stores. At the same time, the development of new retail Is profoundly promoting the transformation of urban logistics. From the perspective of the innovation of the retail industry model, this paper analyzes the challenges brought by the new retail to the terminal logistics through the review and prospect of the development of information technology. Tests and requirements. The new retail environment has changed the logistics terminal distribution requirements. Through investigation, we have learned the current status of the community's terminal logistics under the new retail model, and introduced the specific system structure of the Shenzhen city community's terminal logisti...
