摘 要二十一世纪以来,随着经济全球化,我国对外贸易持续增长,在这个过程中,一个新的外贸模式就这样在这种情况下诞生了——跨境电商。跨境电子商务是指分属不同关境的交易主体,通过电子商务平台达成交易、进行支付结算,并通过跨境物流送达商品、完成交易的一种国际商业活动。近年来,随着互联网技术的快速发展,全球跨境电商行业发展迅速,跨境电商平台也越来越多的出现给中国的卖家提供更多的选择,这是应该行业的完善过程,如国内各大电商那样的互相成就。平台差异一定程度上就代表着不同的运营模式和方式。本文在研究的过程中,结合国际贸易的相关理论去对深圳星缦实业有限公司的跨境电商平台的运营与发展进行了具体的分析与讨论,将该公司的作为研究对象,对此公司在跨境电子商务经营中使用的平台进行分析;并结合实际情况提出了该公司发展中存在的问题,最后结合理论基础与现实发展的实际情况提出了相应的解决对策,只为更好地促进该公司有关跨境电商平台的发展与创新。 关 键 词 : 亚 马 逊 ; 出 口 贸 易 ; 跨 境 电 商 运 营 ; 供应 商 ; 物 流AbstractSince the 21st century, China's e-commerce development rate and perfection has been making foreign friends and friends, who come to live in China's foreign compatriots are praise for China's logistics and online shopping. With the economic globalization, China's foreign trade continues to grow, in the process, a new mode of foreign trade was born - cross-border e-commerce. Cross-border e-commerce refers to an international commercial activity in which the main body of transactions, which belongs to different customs, concludes transactions, settles payments through e-commerce platform, and delivers goods and completes transactions through cross-border logistics. In recent years, with the rapid development of Internet technology, the global cross-border e-commerce industry has developed rapidly.In the course of this paper, combined with the relevant theories of international trade for the operation and development of the cros...