本科论文AbstractThe continuous deepening development of real estate industry is an important reason for the fierce competition among enterprises, and the competition of human resources becomes the core element of modern real estate enterprises. For real estate companies, the staff turnover rate is in the normal range for a long time, will have a serious negative impact, but also weaken the core competitiveness of enterprises. In recent years, large real estate developers have developed rapidly, and urban and rural areas have become important areas for their investment, and local real estate practitioners have begun to show that the supply is less than the market demand. Taking effective measures to control the loss of personnel and stabilize the workforce has become the main problems in human resource management of real estate enterprises I. This paper takes the brain drain problem of Shenyang Zhengchen Real Estate Co., Ltd as the object, based on the theory of human resource management, employee motivation and the research literature of brain drain in real estate enterprises. From the status quo of human resources of Shenyang Zhengchen Real Estate Co., Ltd, the real primary data were collected by means of exit interview questionnaire. After collating the data, collecting information and researching from various angles, it is found that the factors such as low salary and welfare, lack of corporate culture and dissatisfaction with some systems are the root of the high turnover rate of practitioners in Shenyang Zhengchen Real Estate Co., Ltd. Synthesizing above situation, this article takes the perfect of salary management system, enterprise text The problem of brain drain can be solved effectively and...
