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市场营销策划案正新鸡排广告推广策划方案院（系）经济管理与法学学院班级 12市场营销四班小组成员江惠惠吕宋婷 张楚伊学号 12015131 、12015134、12015151 目录前言1 企业背景 ······································································································ 4 2 广告推广目标 ································································································ 4 2.1 广告推广目的 ······················································································· 4 2.2 广告推广对象 ······················································································· 4 3 市场调查分析 ································································································ 5 3.1 市场分析 ····························································································· 5 3.1.1 正新鸡排市场环境分析···································································· 5 3.1.2 正新鸡排市场前景·········································································· 6 3.1.3 营销环境分析与总结······································································ 7 3.2 消费者分析 ····························...