1 首届泉州市武术大赛策划案华体教育2016 年 10 月 22 日2 目 录前 言 ..........................................................................................................................................................................1 1.项目主体 .................................................................................................................................................................2 2.活动目标 .................................................................................................................................................................2 3.活动宗旨 .................................................................................................................................................................2 4.活动定位 .................................................................................................................................................................2 5.活动口号 .................................................................................................................................................................3 6.活动要点 .................................................................................................................................................................3 7.活动内容 .................................................................................................................................................................3 8.广告媒介策略 .........................................................................................................................................................3 线上宣传： ........................................................................................................................................................3 线下宣传： ........................................................................................................................................................4 9.活动组织...
