《商务交际英语1》形成性考核册及参考答桉VIP免费

《商务交际英语 1》形成性考核册及参考答案 PART II Chapter 1 Communication in your life Overview Accurate, effective communication is critical to each person yet is difficult to achieve. In this chapter, you have learnt the importance of communication, its process and the barriers to it. This activity aims to help you have a better understanding of the importance and roles of communication in your personal life. Activity 1: (5 marks) Please explain the following terms in your own words: a. Communication channel Communication channel is the mode a sender selects to send a message. b. Communicating media Communicating media are tow means by which to send messages and two means by which we receive them. To send messages, we speak and write; To receive messages, we read or listen. c. Audience analysis Audience analysis is the process used to examine your receiver or audience. d. Communication barriers Communication barriers are obstacles to the communication process, which is divided into external and internal communication barriers. e. Electronic mail Electronic mail is a system by which written messages are sent, received, and stored by means of a computer. Activity 2: (5 marks) Please answer the following questions: a. What are the purposes of communication? We all use communication for five basic purposes: (1) to establish and build goodwill (2) to persuade (3) to obtain or share information (4) to establish personal effectiveness (5) to build self-esteem b. What are the receivers’ responsibilities in communicating process? The receiver’s responsibilities are to read and listen effectively. Focusing and ensuring understanding are the keys to effective reading. Listening can be a little more self-threaten...