1IX.CASEAUTHOR’STEACHINGNOTE–NotAvailableX.STUDENTSTRATEGICAUDITI.CurrentSituationA.CurrentPerformanceFoundedbyMartinEberhardandMarcTarpenningin2003,TeslawentpublicinJune2010withIPOat$17ashare,raised$226.1millioninitsfirststockdebut.SinceElonMusktookoverastheCEO,Teslahasbeenoneofthemostinnovativeautomotiveproducersintheworld,earningrecognitionthroughtheGlobalSustainabilityInnovationAwardin2009.TeslapurchasedformerNUMMIfactoryinFremont,California,themostadvancedandcleanestautomotiveproductionplantintheworld.BothDaimlerandToyotahavealsoinvested$50millioneachtoformstrategicalliances.Teslawillprovideelectricvehicle(EV)expertisefortheircardevelopment,whileToyotaandDaimlerwillprovideopportunitiesforTeslatodiversifyitsrevenuestreams,network,andaccesstoextensivesupplychains.ToyotaalsohasformedapartnershipwithPanasonictocollaborateonbatterycelldevelopment.B.StrategicPosture1.Tesla’scurrentmission,objectives,strategies,andpoliciesarebothclearlystatedandcanbeseenfromitsperformance.2.Teslaisintheelectricautomobilebusiness.Itsmissioni“sTodevelopalternativeenergyvehiclesforpeoplewholovetodriv”e.ItisanappropriatestatementforTeslabecauseitsEVsarestylishandprovidehigh-endperformancefordrivingenthusiasts.3.Thecorporate,businessandfunctionalobjectivesareto1)Achievebothgrowthinsalesandprofits,2)Providetechnologicalleadershipinthefieldofelectricvehiclesand3)Fostersustainabilityandsocialresponsibility.Theseobjectivesareconsistentwithitsstrategicpostures.4.Thecorporate,businessandfunctionalstrategiesaretopursue1)GrowththroughinnovationandincreasedproductofferingswithdevelopmentandsaleoftheModelSistocreatehigherdemandandrevenue,2)Expansionthroughstrategicalliances,frompartnershipswithToyotaandDaimlertosupplyingelectricpowertrainstouseintheirelectricvehicledesign,3)Sustainabilityandsocialresponsibilityeffortsthroughdevelopmentofnon-petroleumproductsandproducingverylittlecarbonemissions,4)Productdifferentiationwithfocusonahigh-priced,high-performanceelectricvehiclesthatcompeteagainsttraditio2nalperformancecars,5)Highlyintegratedmarketing,salesanddistributioneffortsthroughitsTeslastoresand6)Increaseinternationalmarketsharethroughitsinternationalexpansion.Thesestrategiesareconsistentwithitsstrategicpostures5.Thepoliciesaretofocusonutilizinggreenenergy&technology,andonproducingluxurious,highperformingEV.Teslahasextensiveportfolioofintellectualpropertiesfromitsproprietarytechnologiesandsoftwaresthatareusedtomanageefficiency,safetyandcontrols.Theyareconsistentwithitsstrategicposturesofproducinghighperformanceautomobilesthatuseclean,environmentalfriendlysources.6.Tesla’scurrentstrategicposturesreflectitsinternationalexpansionplan.Teslacurrentlydoesnot...