醋酐初步设计说明书 1 目录 第一章 总论 ......................................................................................................................................... 6 1 .1 . 项目概况 ................................................................................................................................. 6 1 .2 设计依据 ................................................................................................................................. 6 1 .3 设计指导思想 ......................................................................................................................... 6 1 .4 产品方案 ................................................................................................................................. 6 1 .5 主要原材料、燃料规格及其消耗量 ....................................................................................... 6 1 .6 全厂综合经济技术指标........................................................................................................... 7 第二章 产品营销 ................................................................................................................................. 7 2 .1 营销战略目标 .......................................................................................................................... 7 2 .2 营销策略 .................................................................................................................................. 8 2 .2 .1 产品定位与策略 ............................................................................................................. 8 2 .2 .2 定价策略 ......................................................................................................................... 8 2 .2 .3 营销方式 ......................................................................................................................... 8 2 .2 .4 促销策略 ..................................
