下载后可任意编辑耐克专卖店室内毕业设计12024 年 4 月 19 日耐克经典品牌专卖店设计摘 要： 本文是经过对以往耐克专卖店的设计结构特点的分析与此次耐克专卖店的设计分析的对比讨论，而且在讨论消费者心理的前提下，做出一个“把重点放在展示产品上”的作品。该课题讨论分析了专卖店的空间认知感、空间的功能分区、空间的色彩分配、灯光和道具的辅助功能、橱窗的个性设计等一些细部处理的重要性。专卖店是耐克公司的主要营销策略，它以零售为主要方式作为营销渠道，由此可见，专卖店变成为了将产品传递给消费者最简便、快捷、直接的消费场所。专卖店设计属于商业展示设计的范畴，主要运用现代科技、人体工程学、心理学等综合知识来呈现直觉审美效应。一般来讲，顾客进入卖场购物过程是一看、二摸、三问、四试，由此可见，色调与色彩也是第一视觉冲击。下载后可任意编辑关键词：空间认知、直觉审美效应、视觉冲击12024 年 4 月 19 日Abstract： This article is the result of the previous design of the Nike Store structure features analysis and comparative study on the analysis of the design of the Nike Store, and on the premise of studying consumer psychology, "focusing on the product" works. This project analyses the store function Division of space perception, space, spatial distribution of color, lighting and props for accessibility, window design and some of the personalities of the importance of detail treatment. Store is the company's main marketing strategy, it mainly as retail marketing channels, it can be seen that stores in order to deliver products to the consumers the most convenient, fast and direct consumer sites. Shop design within the scope of 下载后可任意编辑commercial design, using modern technology, ergonomics, psychology, and comprehensive knowledge to render the intuitive aesthetic effect. In General, customers entering the store the shopping process is at, the second touch, try three, four, we can see that hue and color is the first Visual imp...
