. . . .......... 光华眼镜店商业计划书. . . .......... 目录前言 ------------------------------------------------------------------------------------------------1b5E2RGbCAP 一、营销策划目的 -------------------------------------------------------------------------------2p1EanqFDPw 二、市场状况分析------------------------------------------------------------------------------- 2DXDiTa9E3d 1、环境分析 --------------------------------------------------------------------------------------2RTCrpUDGiT 2、产品分析 ---------------------------------------------------------------------------------------35PCzVD7HxA 3、竞争者分析 ------------------------------------------------------------------------------------4jLBHrnAILg 4、消费者分析 ------------------------------------------------------------------------------------4xHAQX74J0X 三、 SWOT分析 ----------------------------------------------------------------------------------4LDAYtRyKfE 1、机会与机率分析