精品汇编资料长安汽车经销商运营管理标准手册-2 《市场管理》目录前言 ............................................................................................................. 1一、市场信息管理 ................................................................................................... 2二、市场活动计划编制 ........................................................................................... 32.1 市场活动计划流程 ..................................................................................... 32.2 市场信息分析 ............................................................................................ 32.3 确立营销目标 ............................................................................................ 52.4 确定开发策略 ............................................................................................ 52.5 编制市场预算 ............................................................................................ 62.6 编制市场计划书 ........................................................................................ 62.7 审批 .......................................................................................................... 6三、市场活动安排 ................................................................................................... 73.1 广告宣传 ................................................................................................... 73.2 店面促销 ................................................................................................... 83.3 产品巡展 ................................................................................................... 93.4 服务营销 ................................................................................................. 13四、信息反馈 ........................................................................................................ 15五、附件 ..................................................................
