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博文明理厚德济世员工培训与开发课程成果海尔集团新晋市场部产品企划主管培训方案设计指导老师：周红云组长：余志恒1110070117组员：付莎1110070136罗晓妹1110070103吴丹1110070137张巧玲1110070147吴康佳1110070110马真惠1110070119周琴1110070135二〇一三年十月二十五日1博文明理厚德济世一、海尔集团企业战略目标分析...................................................................................................2（一）国际战略.......................................................................................................................2（二）国内战略.......................................................................................................................2（三）市场、企业网络化战略...............................................................................................2二、市场部培训战略分析...............................................................................................................3三、培训需求分析...........................................................................................................................3(一)培训需求分析表...............................................................................................................3（二）培训需求分析的方法...................................................................................................8四、培训具体流程...........................................................................................................................9（一）培训对象.......................................................................................................................9（二）培训目的.......................................................................................................................9（三）培训内容.......................................................................................................................9（四）培训时间.....................................................................................................................11（五）培训方式.....................................................................................................................12（六）培训师资.....................................................................................................................13（七）培训保障.....................................................................................................................14（八）培训实施.....................................................................................................................15五、培训风险规避.........................................................................................................................17（一）认真进行企业需求分析.............................................................................................18（二）签订培训协议和保密协议.........................................................................................18（三）建立规范的培训制度和流程.....................................................................................18（四)激发员工学习动机.......................................................................................................18(五）受训后考核...................................................................................................................19六、培训评估方案.........................................