14 视传 3 班加加酱油市场调查报告及广告策划第四组2016/10/12小组成员：朱珠、郭康康、周翠云、林嘉莹、邬沂伶、樊恩铭、刘秋实第一部分、市场部分.............................................................................. 2一、加加酱油品牌介绍..........................................................................................................2（一）企业概况 ............................................................................................................2二、营销环境分析（swot 数据分析） .................................................................................2（一）营销环境 SWOT 分析 .......................................................................................2三、竞争者分析 .....................................................................................................................4四、消费者分析 .....................................................................................................................4（一）现有消费者分析： ............................................................................................5（二）消费者分析与总结 ............................................................................................5五、产品分析 .........................................................................................................................6（一） 产品特征分析： ...............................................................................................6（二） 产品定位分析： ...............................................................................................6第二部分、广告策略.............................................................................. 7一、广告目标 .........................................................................................................................7二、加加酱油细分目标市场策略..........................................................................................7（一）细分市场 ............................................
