Todaythehighsalesofpopularconsumergoodsreflectthepowerofadvertisingandnottherealneedsofthesocietyinwhichtheyaresold.Towhatextentdoyouagreeordisagree?SampleAnswer1:Today,withasignificantincreaseinthenumberofproducersforvariousgoods,notonlydobuyershavedifficultychoosingfavourableproductsbutalsocompetitionbetweenproducerstopersuadeconsumershasbecomehardandserious.Thereforeadvertisementsplayakeyroleintoday'smarketingandsosomepeoplebelievethatthepowerofadvertisementsisthemajorincentiveforthemarketgrowthofbuyingpopularconsumerproductsandthenecessaryneedsofbuyersarenotveryimportant.IagreewiththisopiniontosomeextentbutIthinkthemainreasonforthisincreaseinsalesispeople'snecessity,notadvertisements.Ontheonehand,producersapplyvariousmethodstomarkettheirproductsforconsumers.Thesedays,ifyouseecarefullyaroundyourself,youwillfacetemptingadvertisingslogansonabillboardonstreets,ondifferenttypesofmediathatsurroundyouandwanttoinduceyoutochoosetheirgoods.Companiesspendalotofmoneyadvertisingtheproductsandtheyusecelebritiesandfamouspeopletobringtheirfavoursintotheirstories.Thesemethodshavebeensuccessfulinsomecases,especiallyforaffluentpeoplewhowanttobeinfashionandabletoaffordluxuriousgoodssuchashouses,carsandjewellery.Sothissuccessisheldinalimitedcircle.Ontheotherhand,anintensivegrowthofsalesofpeople'smainconsumerproductsisasaresultofincreasingtheirneedstothem.Theroleofadvertisementinthisareaisconfinedtohelpthebuyerchoosethebestproductsandnotpersuadethemtobuyunnecessarygoods.Whenitcomestovitalgoodsofliving,peoplewhetherrichorpoordonotpayattentiontoadvertisingmessagesthathowmuchormanyofthesegoodstheybuy.Inconclusion,Ithinkthatistruethepowerofadvertisementcanmakepeoplebuytheirproductsbutthispowerislimitedtorichpeopleandalsounnecessaryconsumergoodssothattherealneedsofthesocietydictatetherateofsales.SampleAnswer2:Nowadaysmillionsofcompaniesproducebillionsofproductsandtheroleofadvertisingisquiteobvious.Adshelpconsumerstofindthegoodsorservicesoftheirneeds.However,doourneedsgrowequallyfastast...
