下载后可任意编辑目录：1.绪论..............................................................31.1 调查基本情况................................................31.1.1 调查背景..............................................31.1.2 调查目的..............................................41.1.3 调查对象..............................................41.1.4 资料来源..............................................41.1.5 调查范围..............................................51.1.6 调查方法..............................................51.2 团队分工....................................................51.3 调查内容....................................................61.4 调查总结....................................................62.肯德基介绍........................................................62.1 企业基本情况................................................62.2 品牌名称来源................................................72.3 肯德基在中国的进展历程......................................72.4 企业经营范围和经营理念......................................82.4.1 经营范围..............................................82.4.2 经营理念..............................................92.5 企业组织结构................................................92.6 企业文化...................................................103.公司战略.........................................................123.1 SWOT 分析.................................................123.1.1 优势（S）：..........................................123.1.2 劣势(W)：............................................143.1.3 机遇（O）：..........................................143.1.4 威胁(T)：............................................153.2 标准化战略.................................................15I下载后可任意编辑3.3 本土化战略.................................................163.4 特许经营方式战略...........................................174.产品研发与生产...................................................184.1 产品研发...
