星巴克咖啡新品推广方案目录引言 ..............................................................................................................................11企业概况 ....................................................................................................................21.1星巴克历史 ......................................................................................................21.2企业简介 ..........................................................................................................21.3经营规模 ..........................................................................................................21.3.1现状 ........................................................................................................21.3.2扩张路线 ................................................................................................31.4品牌形象及定位 ..............................................................................................32营销环境分析 ............................................................................................................42.1市场分析 ..........................................................................................................42.2产品分析 ..........................................................................................................42.2.1核心产品 ................................................................................................42.2.2延伸产品 ................................................................................................52.2.3新产品 ....................................................................................................5I2.3消费者分析 ......................................................................................................62.4竞争者分析 ......................................................................................................63推广目标及策略 .........................................................
