东 风 汽 车 有 限 公 司 东 风 日 产 乘 用 车 公 司 东 风 日 产 行 动 纲 领 (5.0 版 ) 2005 年 9 月 23 日 《 东风日产行动纲领》 - 1 - 目 录 序言 ··································································································· 3 一、创制背景 ——超越文化，融合文化 ··············································· 3 二、创制原则——立足现实，准确定位 ··············································· 3 三、基本经验——传承历史，开拓未来 ··············································· 4 第一章 核心文化理念 ············································································ 6 一、愿景 ······················································································· 6 二、使命 ······················································································· 6 三、行为价值观 ·············································································· 7 第二章 经营战略 ·················································································· 9 一、经营目标——步步为赢 ······························································· 9 二、经营原则——固干强枝 ·················································...
