Literature Review for the Theory of Business Value measurement ABSTRACT Business value measurement depends on expectations for the future earnings, there are many ways to assess earnings, and the mainly methods are DCF method, Residual Income valuation theory, Economic Value Added valuation method and Real Options Valuation method. This article bases on the development of domestic and foreign business value theory, and gives a brief summary of the latest research, then compares the different valuation theory at home and abroad.Finally, combining with practical features of Chinese enterprise value assessment concluded that assessments of the latest theories in Chinese enterprises. KEY WORDS : Business Value, Measurement Theory, Literature Review 1、 Introdu ction Business value measurement theory rose in the United States in the early 1960th of the 20th century. With the 50 years’ development and application , Western developed countries have been greatly applied in practice. At present, the theory and method of enterprise value evaluation in Western developed countries have been more and more mature, and it has been used to assess in practice. In China, the application of business value measurement theory is later than western countries which is now relatively slowly. Therefore, arranging the present research results and analysis the theory structure have been an important aspects so as to form a tight,coherent theory system. On the guidance of the business valuation practice it can establish new methods of business valuation in China, and it is essential to promote the development of theoretical study. 2、 Stu dies Abroad Business value measurement have a history of hundreds of years as an industry in...