企业战略管理资料汇总

i 单项选择题 ···························································································································································· 1 第 1 章 作品题 ··············································································································································· 6 1.1 选择你周围的一种品牌的酒厂或其销售商，分析其外部环境。 ············································ 6 1.2 假设你是当地的一家服装制造经销商，请你为其制定一个企业使命，并说明制定这一使命表述的理由，设计一个产品结构系列。 ···························································· 错误！未定义书签。 1.3 总结一学期的学习收获，在所属教学点的网上发贴交流学习体会，在此基础上以教材第六章的内容，根据你对平时周围事件的观察，编制一道作品题，提出解答该作品题的要求。 ······· 10 第 2 章 简答·················································································································································· 14 2.1 某企业经营烟酒业务，其厂址在华北某市，销售市场在华北、东北、华东及西北各省。产品以高档酒为主，企业最近有如下几件事需要解决；请问：以下事件中哪些是企业战略层次应该研究的问题，哪些不是，请一一列举理由。 ···················································································· 14 3.1.1 当地一条街道、当地一列进京列车分别邀请本酒厂参加冠名活动...