健力宝饮料广告学策划案 健力宝饮料 广告 策划案 小组成员：贺戬 2 0 1 0 0 8 0 0 2 7 3 侯嘉成 2 0 0 9 0 8 0 0 1 6 7 翁奕森 2 0 1 0 0 8 0 0 3 2 2 叶治锋 2 0 1 0 0 8 0 0 0 0 9 健力宝饮料广告学策划案 健力宝饮料广告策划案 目录 第一部分 市场分析········································· 一、健力宝企业情况以及市场情况····························· 二、SW OT 分析············································· 三、产品分析················································ 四、消费者行为分析·········································· 五、竞争者分析············································· 第二部分 营销策略与广告策略································ 一、营销策略················································ 二、广告策略················································ 第三部分 广告实施·········································· 一、广告对象················································ 二、广告地区················································ 三、广告时间················································ 四、广告目标················································ 五、广告主题分类············································ 六、媒体组合················································ 七、广告活动具体实施计划··...
