精品文档---下载后可任意编辑A 房地产公司客户关系管理讨论中期报告摘要：本讨论旨在探讨 A 房地产公司的客户关系管理，分析其客户管理现状及面临的挑战，并提出改善措施。方法上采纳文献分析和问卷调查的形式进行讨论。结果显示：目前 A 房地产公司的客户管理存在一定问题， 包括客户满意度不高、客户流失率较高、对客户调研和反馈比较薄弱等。通过问卷调查发现，客户在购房过程中，服务质量和售后服务是重要的影响因素。因此，本讨论建议 A 房地产公司应加强对客户关系的管理，提高服务质量、增强客户黏性，并建立完善的客户反馈机制，以提高客户满意度和客户忠诚度。关键词：房地产公司；客户关系管理；客户满意度；客户流失率；服务质量Abstract：This research aims to explore the customer relationship management of A real estate company, analyze its current situation of customer management and the challenges it faces, and propose improvement measures. The research methods used were literature analysis and questionnaire survey. The results showed that there are some problems in the customer management of A real estate company, including low customer satisfaction, high customer churn rate, weak customer research and feedback. The questionnaire survey finds that service quality and after-sales service are important factors affecting customers during the house-buying process. Therefore, this research suggests that A real estate company should strengthen customer relationship management, improve service quality, enhance customer stickiness, and establish a sound customer feedback mechanism to improve customer satisfaction and loyalty.Keywords: real estate company; customer relationship management; customer satisfaction; customer churn rate; service quality
