ChinaToday对外宣传策略研究的开题报告

精品文档---下载后可任意编辑ChinaToday（《今日中国》英文版）对外宣传策略讨论的开题报告Title: A Study on ChinaToday's External Propaganda StrategyBackground:ChinaToday is a well-known English-language news outlet in China that aims to provide international audiences with an insight into China's economic, social, and cultural developments. As a significant platform for China's external communication, ChinaToday plays a considerable role in enhancing China's international image and promoting the country's culture and values.However, with increasing global competition, ChinaToday faces new challenges in expanding its audience and promoting its message effectively. Therefore, this study aims to evaluate ChinaToday's current external propaganda strategy and suggest possible improvements to optimize its impact and reach.Research Objectives:1. To evaluate ChinaToday's current external propaganda strategy and assess its strengths and weakness.2. To identify the target audience of ChinaToday and their preferences in media consumption.3. To explore effective ways to optimize ChinaToday's impact and reach, considering external communication trends and best practices.Research Methods:This study will employ both qualitative and quantitative research methods. Qualitative research includes content analysis of ChinaToday's news releases, interviews with ChinaToday's executives, and experts in the field of external communication. Quantitative research will involve a survey that aims to identify the audience's preferences, expectations, and attitudes towards ChinaToday.Expected Contributions:This study aims to provide practical recommendations for ChinaToday's external communication strategy. The findings of this research may help ChinaToday to optimize its external propaganda tactics and improve its impact and reach. Additionally, this study can serve as a reference for other Chinese international media outlets seeking to communicate China's culture, values, and developments more effectively.