商务英语专业四级考试术语解释

商务英语专业四级考试术语解释 1. global company : 跨国公司 --a company that integrates its international biz activities -- A multinational corporation or multinational enterprise is an organization, that owned or controls productions of goods or services in one or more countries other than the home country. （维基百科） 2. joint venture : 合资企业 --a partnership that is formed by two or more parties cooperating in some special biz activities. -- a business or project in which two or more companies or individuals have invested, with the intention of working together. （柯林斯词典） 3. merger & acquisition : 并购 --combining of two or more entities through the direct acquisition by the net assets of the other. -- transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined. 4. distribution channel: 分销渠道；销售渠道 --all the organizations and people involved in the physical movement of goods and services from producer to consumer. 5. listed company : 上市公司 --a company whose shares have been quoted by the Stock Exchange. -- A public company, publicly traded company, publicly held company, publicly listed company, or public corporation is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets 场外交易市场. （维基百科） 6. Industrial complex : 工业生产基地 --a manufacturing area that consists of many different factories turning out different products. 7. brand recognition : 品牌认知（度）；品牌识别 --a product or products that has or have been recognized and appreciated by local consumers. 8. specialty shop : 专卖店 --an outlet ...