1 商务英语阅读 名词解释 其余名词解释请参考商务英语真题答案 Chapter1 1． global company : a company that integrates its international biz activities. 2． Stable : the entire range of products a company has or produces 3． Joint venture : a partnership that is formed by two or more parties cooperating in some special biz activities. 4． Merger & acquisition : combining of two or more entities through the direct acquisition by the net assets of the other. 5． Consumer market: an organized group of buyers and sellers of a particular product that are affected by its demand and supply. 6． Distribution channel: all the organizations and people involved in the physical movement of goods and services from producer to consumer. 7． Listed company : a company whose shares have been quoted by the Stock Exchange. 8． Marketing savvy : understanding and knowledge of how goods and services are marketed. 9． Industrial complex(工业生产基地) : a manufacturing area that consists of many different factories turning out different products. 10. brand recognition : a product or products that has or have been recognized and appreciated by local consumers. 11. specialty shop : an outlet that deals in or sells a particular line of products. 12. household name : a brand, person, company, etc. that is known to all or very popular in a place. 13. loss-maker : a biz that continually makes no profit. 14. home country : the country on which a multinational corporation’s HQs is based. 15. quota : a restriction on the quantity of imports of a particular product that a country impose. 16. organizational culture : the common values, behavior patterns, institutions, and so on among employees of a corporation. 2 17. market ...
