1 Report of the Valentino Company by Lv Sheng , Cao Bingjie , Hu Yingfei May 2011 2 Table of Contents 1. Introduction…………………………………………………………………………3 1.1 Gives background 1.2 States purpose & scope 1.3 Outline main argument and structure 2. Findings……………………………………………………………………………4 2.1 Finding One 2.2 Finding Tw o 2.3 Discussion 3. Recommendations…………………………………………………………………5 4. Conclusion…………………………………………………………………………7 3 Introduction: 1.1 The Background of the Valentino Company: Valentino chocolates are made in Italy. Company based in Turin - Chocolate capital of Italy, each chocolate master have a secret of chocolate making, passed down from generation to generation. They are well known as high quality product with a delicious and indescribable taste. Some of the Valentino’s chocolate manufacturers have won many international awards. In the recent years, the Valentino Company expanded fast, it has almost 300 employees,75 company shops, and a turnover of 90 million now. But they are faced with a serious problem that their sales growth has slowed down and have caused a fall in profits. 1.2 States purpose & scope: The facts which cause the falling profits ,like The prices :there is a widespread price cutting in the industry; The production: factory’s machines often break down; The demand: the classic bar is falling. And also Valentino’s new products, biscuits and cakes, are not selling well; The staff morale: They are becoming demotivated 1.3 Discussion: There some methods to increase profits like: Invest in more research and development; Set up online sales; Buy new machinery; Launch a marketing campaign and others. 4 Fi...
