浅论家电行业名牌战略目录摘要.................................................................................................................................IAbstract.........................................................................................................................II引言................................................................................................................................1一、名牌战略的意义....................................................................................................11.1、名牌战略可以树立良好的企业形象...........................................................11.2、名牌战略可以促进产品销售.......................................................................11.3、名牌战略可以提高员工向心力...................................................................11.4、名牌战略有助于提高经济效益...................................................................21.5、名牌战略是区域经济发展的龙头...............................................................2二、企业名牌战略的构成............................................................................................22.1企业创立名牌的核心战略..............................................................................22.1.1选择目标市场.......................................................................................32.1.2战略规划..............................................................................................32.2以人为本，强化管理......................................................................................42.3优质服务..........................................................................................................52.4企业创立名牌的辅助战略..............................................................................52.5企业名牌维护战略..........................................................................................7三、家电行业名牌战略的误区....................................................................................7总结................................................................................................................................9参考文献......................................................................................................................10致谢..........................................................................................................................11诚信声明......................................................................................................................12摘要名牌是企业和产品的象征和代表，名牌在企业的营销活动中发挥着重要的作用。名牌不仅可以树立良好的企业形象，还可以促进产品销售和提高企业的经济效益。探讨名牌战略对于企业的经营发展具有重大的现实主义。核心战略、辅助战略、维护战略是名牌战略中不可缺少的三个组成部分。实施名牌战略的企业应正确理解名牌战略的意义和处理三者之间的关系。家电行业在产品名牌的塑造过程中，产品质量和售后服务是最容易出现问题的环节，企业应有一套完整的质量服务体系，使企业不仅能够塑造名牌，还能使名牌持久永恒。关键词：名牌、意义、名牌战略、核心战略。AbstractInNovember2001theeveningof106:38(localtimeinDoha,Qatar),theWorldTradeOrganization(WTO)FourthMinisterialConferencetoconsidertheadoptionofChina'saccessiontotheWorldTradeOrganization'sapplication.December11ChinawillformallybecomeaWTOmember.AfterChinajoinstheWTO,fiveyears,alargen...
