房 地 产 经 纪 有 限 企 业商 业 计 划 书摘要：近，伴随我国房地产行业的迅速发展，房地产经纪业适应于巨大市场需求也逐渐发展起来。经纪作为一种社会经济活动，是指通过提供信息和专业知识，为促成多种市场交易而从事的居间、代理及行纪等的中介服务行为。同步，互联网的发展，网络信息技术在行业迅速普及，房地产中介行业进入了一种全新的信息化、网络化时代，网络营销成为更高效的营销手段。网独立房产经纪人也应运而生，中介企业于其合作，开发出新的营销模式。 关键词：房产中介；网络营销；网络独立房产经纪人Business Plan Real Estate Brokers LimitedAbstract: Over the past 20 years, with the rapid development of China's real estate industry, real estate brokerage industry to adapt to the huge market demand gradually developed. Broker as a social and economic activities, namely brokerage activities is through providing information and expertise, intermediary, agent and broker and other intermediary services to facilitate a variety of behavior engaged in market transactions. Meanwhile, the development of the Internet, the network in the industry, the rapid spread of information technology, real estate industry has entered a new information technology, networking era, network marketing has become more efficient marketing tools. Network independent real estate brokers have emerged, the agency in its efforts to develop a new marketing model. Keywords: real estate agent ；network marketing ；network independent real estate broker1 企业概况.................................................................................................................................11.1 企业基本状况.............................................................................................................11.2 企业性质.....................................................................................................................11.3 企业职工...............................
